Trade Shows Mean Business

A couple of years ago, 3D Exhibits did an in-booth promotion with T-shirts.  There was a blank white space followed by the word “Matters.”  You could write in your preference as to what was most important to you.  But there is one thing that matters to all of us: trade shows, meetings, events.
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Convention Housing Practices

Exhibitions setting rules that put pressure on exhibiting companies to stay in show housing or otherwise face penalties and fines are placing additional burdens on exhibitors which increase the difficulty with which exhibitors justify their continued participation in the convention.

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TSEA Featured Article
Prescribing Creativity
By: Michelle Benson and Angela Krzysko

New Pharmaceutical Research and Manufacturers of America (PhRMA) guidelines took effect in January 2009 prohibiting small gifts, reminder items and logo giveaways by sales representatives and in exhibit spaces.
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PHRMA guidelines and AdvaMed guidelines