TSEA and Microsoft Agree: Trade Shows Are Not The Only Way to Meet Prospects and Customers in 2012

Issue: 
Vol 4, No 1
Author: 
Michael J. Hatch

The Trade Show industry was abuzz a few days before Christmas when Laura Rauch reported in The Washington Post/Bloomberg Business web that Microsoft is pulling out of Consumer Electronics Show after 2012. According to Laura, "Microsoft follows Apple and other Silicon Valley giants that have preferred more exclusive product launches over the expensive, days-long Las Vegas blitz in which thousands of companies compete for the spotlight. And it shows that events such as CES, run by the Arlington-based Consumer Electronics Association (CEA), is no longer the only way to meet partners and show off new gadgets. "

The trade show and exhibit markets are undergoing a significant transition as a result of uncertain economic factors and the explosion of new communications technologies. So TSEA has expanded it's portfolio of communications and marketing tools to help our Allied Members use innovative marketing and advertising opportunities that will give their companies multiple branding opportunities all year long. More importantly, these programs are designed to generate qualified leads for their sales team every week.

TSEA markets our Allied Members services and products in a variety of innovative and technologically-tested ways to more than over 60,000 exhibitors. Starting in January 2012, that is exactly what TSEA is planning to help you to do – and more. Here are five (5) innovative marketing, advertising, and sponsorship opportunities that we have created for our Allied Members to connect and communicate with our members – plus our database of over 60,000 exhibitors.

The Greeks Have a Word for It: TSEA's New Mentor Program

Issue: 
Vol 4, No 1
Author: 
Gordon Nary

I have always loved Greek mythology. One of my favorite books when I was in high school was Homer's The Odyssey. One of the more memorable stories was the legend of Mentor. Mentor was a friend of Odysseus, the hero of The Odyssey, who asked Mentor to tutor his son Telemachus when he went off to war. However, on several occasions, the goddess Athena (see the photo of her statue above) assumed the disguise of Mentor to give Telemachus more practical advice. This legend resulted in the use of the word mentor (σοφός σύμβουλος) as a synonym for tutor or wise advisor.

Mentors have often had a profound impact on the lives of those they have helped.

Aristotle mentored Alexander the Great,
Martin Scorsese mentored Oliver Stone,
Obi-wan Kenobi mentored Luke Skywalker, and
Batman mentored Robin

Like Batman, TSEA also has some superhero mentors whom you will notice in our new Meet our Mentors section of our home page as well checking out the TSEA Mentors web page which also has complete instructions on how to request a mentor. You can also access this web page from our home page by just clicking on the Meet our Mentors heading at the top of the moving photos of our mentors which you can also click on to read their mini bios and areas of expertise.

Some of our members have commented on the importance of this TSEA member benefit.

Quantity Versus Quality: Using a Successful Super Bowl Strategy in Staff Training

Issue: 
Vol 3, No 8
Author: 
Barry Siskind

Your Super Bowl is the next trade show your staff attends. The trick is to get focused on the right people, select the right shows and establish the game plan. You don’t want to get 100 touchdowns; two or three are often all that’s needed to win.

Which would you rather have: 500 mediocre leads or 25 – 30 high value leads? The answer is obvious. Yet many exhibitors who attend trade shows try to talk to as many people as possible, and then go back to the office with a fist full of business cards and say. “See what I accomplished.”

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