Keith Reznick, President of Creative Training Solutions, was awarded the 2009 Trade Show Exhibitors Association’s President’s Award for the ongoing contribution he has made providing quality exhibitor and sales training programs to exhibitors and industry suppliers over the past twenty years. Keith has a unique ability to engage participants from a wide variety of disciplines and levels of experience (from neophyte to seasoned show professional) and motivate their active participation in his workshops and best practices discussions.

Keith is a nationally recognized show and event authority who has conducted more than 1,500 workshops and presentations and trained more than 20,000 people how to:

• Be more effective communicators; and
• Build better business relationships – at all levels of the customer organization or chain of command – both on and off the show floor.

Webinar Description

Successful trade show, event and convention managers negotiate more than ‘agreements’ – they negotiate relationships between people, departments and companies. In order to negotiate for mutual gain, they need to be skilled at, among other things:

• Maintaining equity throughout the planning, decision making and implementation process;
• Recognizing and responding to customer (and supplier) tactics and demands; and
• Preparing for and conducting ‘final’ or contractual negotiations.

Learning Objectives

Upon successful completion of this Webinar, participants will have enhanced their skills and ability to:

• Leverage their credibility and legitimacy as a strategic resource;
• Negotiate more confidently and effectively with internal customers and external suppliers; and
• Negotiate outcomes that provide value for all involved

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