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The Rules of Engagement
Barry Siskind
There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them something. So, if we are to be successful in our exhibiting ventures, it is important to understand the rules of engagement. The word engage comes from the roots; en – “to cause a person to be in the place, condition or state" and gage – "a challenge". Engagement can be defined as...
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Meet our Members: Robin Gathman
Gordon Nary
When I interviewed Robin for this profile, I recalled a book report that I wrote in high school on James Fennimore Cooper's The Pathfinder. If Robin ever decided to write her biography, she could call it The Pathfinder II because much of her professional life has involved finding and following paths.
My first question to Robin was why she decided to enter the tradeshow profession. She...
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Meet Our Members: E. Jane Lorimer, MBA, CME
Amana Arayan
Ms. Lorimer has 25+ years experience in business management and research. Her experience ranges from being an area sales manager with Adolph Coors Company, to heading up a research and promotion arm of the convention industry to directing strategic marketing for a large, international exhibit designer producer.
Lorimer is managing director for Lorimer Consulting Group (LCG), a hands-on advisory...
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An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade
Barry Siskind
The highly anticipated report by the Center for Exhibition Industry Research (CEIR) titled An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade has been released. The report’s focus is on the issue of memorability. Since the majority of business transactions occur post-show, it is important that visitors can recall, in a positive way, the exhibitors with...
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A Passion for our Planet
Margit Weisgal, CME and Gordon Nary
When one our the most distinguished scientific publications take notice of one of our members, we should all be proud. A letter published recently in Science magazine says that it’s time to establish a non-partisan initiative that will actively inform the public—including business managers—about climate change using the best available evidence. The letter calls on the science community to re-...
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Member News
Vlada Mashkovich
iDMAa Recognizes Constellation Communication’s Ed Jones for his “Conspicuous Commitment”
TSEA Allied Member Constellation Communication's president, Ed Jones, was recently honored with the International Digital Media and Art Association’s (iDMAa) annual “Conspicuous Commitment” award.
At its annual conference in Vancouver, BC, on November 5th, the...
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Selecting the Right Exhibit Staff
Keith Reznick
Success at a meeting, convention, or trade show is often determined by the men and women staffing the exhibit. In attendees’ eyes, the person representing your company or organization IS your company or organization. Research has shown that on the show floor, people are the most influential factor in buyers' perceptions of a supplier, followed by the company, and finally its products and...
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Meet our Members: Inter-Global Exhibitions Group
Jose Sancen
Inter-Global Exhibitions Group (IGE Group) joined TSEA in July, 2010. Although a US company with headquarters in Denver, Colorado, IGE has multiple strategic locations including Irvine, California; Europe; Latin America; and Asia. From the United States to Africa and South America to Asia/Middle East, savvy companies depend on IGE for design excellence and the expertise and exhibit resources...
There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them something. So, if we are to be successful in our exhibiting ventures, it is important to understand the rules of engagement. The word engage comes from the roots; en – “to cause a person to be in the place, condition or state" and gage – "a challenge". Engagement can be defined as...
When I interviewed Robin for this profile, I recalled a book report that I wrote in high school on James Fennimore Cooper's The Pathfinder. If Robin ever decided to write her biography, she could call it The Pathfinder II because much of her professional life has involved finding and following paths. My first question to Robin was why she decided to enter the tradeshow profession. She...
Ms. Lorimer has 25+ years experience in business management and research. Her experience ranges from being an area sales manager with Adolph Coors Company, to heading up a research and promotion arm of the convention industry to directing strategic marketing for a large, international exhibit designer producer. Lorimer is managing director for Lorimer Consulting Group (LCG), a hands-on advisory...
When one our the most distinguished scientific publications take notice of one of our members, we should all be proud. A letter published recently in Science magazine says that it’s time to establish a non-partisan initiative that will actively inform the public—including business managers—about climate change using the best available evidence. The letter calls on the science community to re-...
iDMAa Recognizes Constellation Communication’s Ed Jones for his “Conspicuous Commitment” TSEA Allied Member Constellation Communication's president, Ed Jones, was recently honored with the International Digital Media and Art Association’s (iDMAa) annual “Conspicuous Commitment” award. At its annual conference in Vancouver, BC, on November 5th, the...
Success at a meeting, convention, or trade show is often determined by the men and women staffing the exhibit. In attendees’ eyes, the person representing your company or organization IS your company or organization. Research has shown that on the show floor, people are the most influential factor in buyers' perceptions of a supplier, followed by the company, and finally its products and...
Inter-Global Exhibitions Group (IGE Group) joined TSEA in July, 2010. Although a US company with headquarters in Denver, Colorado, IGE has multiple strategic locations including Irvine, California; Europe; Latin America; and Asia. From the United States to Africa and South America to Asia/Middle East, savvy companies depend on IGE for design excellence and the expertise and exhibit resources...