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TSEA’s Brave New World
Gordon Nary
My first introduction to virtual reality was the 1982 film Tron with Jeff Bridges as hacker Kevin Flynn. Tron opened up to me infinite possibilities of a computer-simulated environment which is essentially the definition of virtual reality. The use of the term ‘virtual reality’ has since expanded to refer to a wide variety of applications commonly associated with immersive, highly...
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The Positive Repercussions of the New McCormick Legislation
Tyler Stokes
The Illinois General Assembly recently passed legislation with the aim to attract more trade show and exhibition business to Chicago’s McCormick Place convention center. The legislation called for restructuring of McCormick Place management while imposing new regulations governing labor, with the overall effect of reducing costs to exhibitors who bring their business to Chicago. It was...
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Michael Rapp
Tyler Stokes
Michael Rapp is an exhibit marketer specializing in campaign-driven programs that attract, retain, and nuture prospects through the sales pipeline. Currently a senior manager of creative, web developments, and exhibits for Fujistu Network Communications, he helps invigorate the corporate brand and deliver objective and ROI-based goal measurement.
Prior to joining Fujitsu in 1995, Michael...
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Abstract Displays, Inc.
Jose Sancen
Abstract Displays Incorporated was established to provide the Face-to-Face Event Marketing and Tradeshow industries with a company that provided a level of service beyond comprehension of the client - “True Service Excellence.” Abstract Displays, Inc. is an award-winning designer and producer of dimensional solutions for all trade show and face-to-face sales, marketing and corporate...
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The Upswing of the Virtual Trade Show
Dave Brull
Recent weeks have seen a growing number of press releases announcing virtual trade shows and exhibitions. This new trend in the trade show and exhibition industry utilizes cutting-edge technology that allows customers and exhibitors to interact just as they would at any trade show – without the requirement of being in the same building, city, or even country.
Synopsys to Host First...
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Video-of-the-Week Previews for September
Amana Arayan
TSEA’s new Video-of-the-Week has become one of the more popular features on our website.
Here are some previews of the upcoming videos for September:
September 6: Comprehensive Legislation to Reform McCormick Place.
CCTB President and CEO, Tim Roby, together with McCormick Place's General Manager, David Causton, provide an overview of the new customer-centric House Rules concept...