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AboutFace Editorial Committee Announced
Gordon Nary
Because of the opportunities of transforming AboutFace into a leading news and information resource for the trade show and exhibit industry with the possibility of securing advertising revenues for some of our upcoming issues in 2011, TSEA is organizing an editorial advisory committee to which all of our members are invited to participate.
Planning the editorial schedule for several months in...
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Is Anybody Out There Listening
by Margit B. Weisgal, CME and Dr. Dennis Pitta
Remember when you were a kid and you played a game called ‘Telephone’? A person would whisper some phrase or sentence in the next person’s ear and so on down a row of people. The last person in line would then say the phrase out loud – and it rarely resembled the original. Conversations are a lot like that.
Many articles have been written about creating an in-both...
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Helping Internal and External Customers – Part Two: Differentiate Through Service
Keith Reznick
In his book How to Win Customers and Keep Them for Life, Michael LeBoeuf highlights a survey designed to find out why customers quit doing business with a company. The survey revealed that:
4% die or move away,
14% develop other friendships or leave for competitive reasons,
14% are dissatisfied with product, and
68% quit because of an attitude of indifference toward the...
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Meet our Members: Constellation Communications Corporation
Jose Sancen
Constellation Communication Corporation provides event selection, forecasting, planning, measurement, and continuous improvement for all types of face-to-face communications activity. Constellation ensures their clients’ events provide positive ROI and enables them to report that value. Their clients include many top tier global brands. Constellation has been an Allied member of TSEA...
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Meet our Members: Susan Friedmann, CSP
Amana Arayan
For over 25 years, Susan Friedmann, CSP, better known, as The Tradeshow Coach, has traveled the world helping companies put their best foot forward at trade shows and events. Established in 1989, The Tradeshow Coach is known for developing effective and productive partnerships with its clients to design and present high-quality, customized programs based on their needs and requirements, and for...
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News Notes: Dawn Culp Named as Director of Marketing Environments at Derse
Amana Arayan
Derse recently announced the addition of Dawn Culp to its Corporate Team as the Director of Marketing Environments. Dawn Culp comes to Derse with over ten years of marketing, sales, and project management experience in Executive Briefing Centers for SunMicrosystems. She began as a Special Projects Manager and was promoted throughout her tenure to her final position at Sun – Senior...
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Membership Benefits
Cami Morello
TSEA is now partnering with Hertz and Dollar Rent-A-Car to help TSEA members save money when they travel. TSEA members will now receive a discount on rental cars with both companies. You will find all member benefits listed under Member Discounts on our website.
To redeem your discount, please log on with your member only login information and print your savings card.
Cami...
Because of the opportunities of transforming AboutFace into a leading news and information resource for the trade show and exhibit industry with the possibility of securing advertising revenues for some of our upcoming issues in 2011, TSEA is organizing an editorial advisory committee to which all of our members are invited to participate. Planning the editorial schedule for several months in...
Remember when you were a kid and you played a game called ‘Telephone’? A person would whisper some phrase or sentence in the next person’s ear and so on down a row of people. The last person in line would then say the phrase out loud – and it rarely resembled the original. Conversations are a lot like that. Many articles have been written about creating an in-both...
In his book How to Win Customers and Keep Them for Life, Michael LeBoeuf highlights a survey designed to find out why customers quit doing business with a company. The survey revealed that: 4% die or move away, 14% develop other friendships or leave for competitive reasons, 14% are dissatisfied with product, and 68% quit because of an attitude of indifference toward the...
Constellation Communication Corporation provides event selection, forecasting, planning, measurement, and continuous improvement for all types of face-to-face communications activity. Constellation ensures their clients’ events provide positive ROI and enables them to report that value. Their clients include many top tier global brands. Constellation has been an Allied member of TSEA...
For over 25 years, Susan Friedmann, CSP, better known, as The Tradeshow Coach, has traveled the world helping companies put their best foot forward at trade shows and events. Established in 1989, The Tradeshow Coach is known for developing effective and productive partnerships with its clients to design and present high-quality, customized programs based on their needs and requirements, and for...
Derse recently announced the addition of Dawn Culp to its Corporate Team as the Director of Marketing Environments. Dawn Culp comes to Derse with over ten years of marketing, sales, and project management experience in Executive Briefing Centers for SunMicrosystems. She began as a Special Projects Manager and was promoted throughout her tenure to her final position at Sun – Senior...