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Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program
Barry Siskind
It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either try to accomplish too much from their exhibitions or their goals are vague at best. The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure...
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Selling the Value of Your Trade Show Program
Linda Musgrove
It is not easy comparing the value of trade show marketing with other marketing initiatives since trade shows are multi-faceted marketing vehicles that, if used properly, provide tremendous value in many different areas. Management tends to compare numbers and projected returns when it comes to budget allocations. But comparing “apples to apples” is not easy when it comes to trade shows, and...
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Advocacy Update: Where’s that Invoice?
Ann Exhibitor
In this day and age when budgets are tight and spending needs more and more justification, having those final invoices is imperative to wrapping up a budget cycle for an event. Why then is it like pulling teeth with some of these smaller independent decorators and even some large hotel chains to get my invoice in a timely manner? I recently did an event in a large city at a major hotel...
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Meet our Members: Echelon Design
Samantha Adler
One of the most interesting interveiws that I ever had was when I chatted with the team from Echelon Design, Inc. and learned more about what they do and what makes their company stand out in the exhibit design world. Echelon Design is a full-service exhibit design firm specializing in the custom design and fabrication of exhibits for the trade show environment. “For nearly 25 years, we have been...
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Meet our Members: MC2
Gordon Nary
MC² (em-cee-squared) is a nationally recognized leader in the exhibit and event marketing industry. They specialize in design, production, and management of integrated marketing programs, including events, exhibits, permanent and mobile environments, and executive briefing centers. Their rental exhibit system, EcoFlex, is a green alternative to custom exhibit rentals. MC² has eleven locations...
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On the Road Again: Restaurant Reviews
Tim Naegelin, CME
I asked my local sales rep in Miami to recommend a good Cuban restaurant for a vendor meeting while I was in town. His suggestion was Larios on the Beach (I found out later he actually recommended it to three other people who were in town for the same trade show). He explained to me that this was Cuban home cooking. It wouldn’t be fancy food, but food that you would get if you...
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Member News
Amana Arayan
There has been considerable news about TSEA member Access TCA, Inc.
Linda Davis, a member of Access TCA’s executive team for 25 of the company’s 26 years, has accepted the role of interim Chief Financial Officer replacing Pamela Laferriere, former vice president of finance and administration. Linda will work at the Boston office, reporting to Michael Yag, Access founder and CEO. After several...
It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either try to accomplish too much from their exhibitions or their goals are vague at best. The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure...
It is not easy comparing the value of trade show marketing with other marketing initiatives since trade shows are multi-faceted marketing vehicles that, if used properly, provide tremendous value in many different areas. Management tends to compare numbers and projected returns when it comes to budget allocations. But comparing “apples to apples” is not easy when it comes to trade shows, and...
In this day and age when budgets are tight and spending needs more and more justification, having those final invoices is imperative to wrapping up a budget cycle for an event. Why then is it like pulling teeth with some of these smaller independent decorators and even some large hotel chains to get my invoice in a timely manner? I recently did an event in a large city at a major hotel...
One of the most interesting interveiws that I ever had was when I chatted with the team from Echelon Design, Inc. and learned more about what they do and what makes their company stand out in the exhibit design world. Echelon Design is a full-service exhibit design firm specializing in the custom design and fabrication of exhibits for the trade show environment. “For nearly 25 years, we have been...
MC² (em-cee-squared) is a nationally recognized leader in the exhibit and event marketing industry. They specialize in design, production, and management of integrated marketing programs, including events, exhibits, permanent and mobile environments, and executive briefing centers. Their rental exhibit system, EcoFlex, is a green alternative to custom exhibit rentals. MC² has eleven locations...
I asked my local sales rep in Miami to recommend a good Cuban restaurant for a vendor meeting while I was in town. His suggestion was Larios on the Beach (I found out later he actually recommended it to three other people who were in town for the same trade show). He explained to me that this was Cuban home cooking. It wouldn’t be fancy food, but food that you would get if you...
There has been considerable news about TSEA member Access TCA, Inc. Linda Davis, a member of Access TCA’s executive team for 25 of the company’s 26 years, has accepted the role of interim Chief Financial Officer replacing Pamela Laferriere, former vice president of finance and administration. Linda will work at the Boston office, reporting to Michael Yag, Access founder and CEO. After several...