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The New TSEA e-Learning Center Sponsored by BPA Worldwide
Margit Weisgal, CME
In March, 2010, almost a year ago, TSEA introduced our new slogan, You Talk. TSEA Listens. Together We Act. To the staff, the TSEA Board of Directors, the committee members, all the people who volunteer their time to help make this association your association, these are more than just words on our exhibit and our t-shirts. We take the message to heart and try to do everything we can so you...
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Pre-Arrange Appointments to Maximize Results
Keith Reznick
To improve your company’s results from any of your major shows or events, pre-arrange as many meetings and booth tours as possible with existing customers and pre-qualified prospects. Here's why:
Reduce Your Cost of Sales
Executives can meet with at least twice as many customers at a show or event than they could in the same amount of time in the field. An...
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How a Professional Trade Show Presenter Will Help You Succeed
Emilie Barta
Mark and Sally Have a Problem:
Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition. They also feel a lot of pressure to get face time with others in the industry, and they have just been signed up...
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Report from Emerging Leaders 2010
Robin Gathman
One of the sessions at this year's Emerging Leaders was a repeat for me from TS² 09. Same speaker, same topic, only this time I heard it much differently. The session was on networking. When I attended TS², I did not really understand the need for networking. I actually looked at it as a nuisance. Here, among a group of top professionals, all eager to learn more about the...
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Report from Emerging Leaders 2010
Kim Masters
I was thrilled to be a part of the Emerging Leaders Conference and found this program to be very beneficial to vendors and marketing professionals alike. As an Exhibit Consultant, knowing the client side perspective is vital. A conversation with a VP of Marketing is very different from a conversation with a Trade Show Manager. They both have different goals and their success is...
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Meet our Members: Dana L. Tilghman, CTSM
Gordon Nary
Dana’s passion for trade shows began in 2001 when she was handed the task of rebuilding a defunct program for a technology company in Orlando, FL. One of the first things Dana did was to research organizations that would assist her in rebuilding the program from scratch. She learned that TSEA was an association that offered a wealth of knowledge and the networking opportunities to get the ball...
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Meet our Members: Brent White, CME
Vlada Mashkovich
Brent White, CME is a Trade Show Manager with Raytheon Missile Systems in Tucson, AZ. Raytheon Missile Systems designs, develops, and produces missile systems for critical requirements, including air-to-air, strike, surface Navy air defense, land combat missiles, guided projectiles, exoatmospheric kill vehicles, and directed energy weapons. Brent has over 18 years in the...
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New Webinar Schedule
Amana Arayan
Several of the webinars scheduled for 2011 have been added to the webinar schedule on the TSEA website. Our goal is to have the majority of the 2011 webinars scheduled before the end of January. However, unlike the format of our previous webinar schedule which only featured webinars for the current year, the new webinar schedule features...
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Member News
Vlada Mashkovich
Tradeshow Logic Event Specs Streamlines Show Operations Tradeshow Logic has introduced TL Event Specs, a scalable online platform which makes it possible for show organizers to create their event resumes, track and review expenses, and generate schedules for onsite activities. All information is available 24/7 via iPod, iPad, or any computer with...
In March, 2010, almost a year ago, TSEA introduced our new slogan, You Talk. TSEA Listens. Together We Act. To the staff, the TSEA Board of Directors, the committee members, all the people who volunteer their time to help make this association your association, these are more than just words on our exhibit and our t-shirts. We take the message to heart and try to do everything we can so you...
To improve your company’s results from any of your major shows or events, pre-arrange as many meetings and booth tours as possible with existing customers and pre-qualified prospects. Here's why: Reduce Your Cost of Sales Executives can meet with at least twice as many customers at a show or event than they could in the same amount of time in the field. An...
Mark and Sally Have a Problem: Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition. They also feel a lot of pressure to get face time with others in the industry, and they have just been signed up...
One of the sessions at this year's Emerging Leaders was a repeat for me from TS² 09. Same speaker, same topic, only this time I heard it much differently. The session was on networking. When I attended TS², I did not really understand the need for networking. I actually looked at it as a nuisance. Here, among a group of top professionals, all eager to learn more about the...
I was thrilled to be a part of the Emerging Leaders Conference and found this program to be very beneficial to vendors and marketing professionals alike. As an Exhibit Consultant, knowing the client side perspective is vital. A conversation with a VP of Marketing is very different from a conversation with a Trade Show Manager. They both have different goals and their success is...
Dana’s passion for trade shows began in 2001 when she was handed the task of rebuilding a defunct program for a technology company in Orlando, FL. One of the first things Dana did was to research organizations that would assist her in rebuilding the program from scratch. She learned that TSEA was an association that offered a wealth of knowledge and the networking opportunities to get the ball...
Brent White, CME is a Trade Show Manager with Raytheon Missile Systems in Tucson, AZ. Raytheon Missile Systems designs, develops, and produces missile systems for critical requirements, including air-to-air, strike, surface Navy air defense, land combat missiles, guided projectiles, exoatmospheric kill vehicles, and directed energy weapons. Brent has over 18 years in the...
Several of the webinars scheduled for 2011 have been added to the webinar schedule on the TSEA website. Our goal is to have the majority of the 2011 webinars scheduled before the end of January. However, unlike the format of our previous webinar schedule which only featured webinars for the current year, the new webinar schedule features...
Tradeshow Logic Event Specs Streamlines Show Operations Tradeshow Logic has introduced TL Event Specs, a scalable online platform which makes it possible for show organizers to create their event resumes, track and review expenses, and generate schedules for onsite activities. All information is available 24/7 via iPod, iPad, or any computer with...