-
-
TSEA Introduces a New Event Model for Red Diamond Congress 2011
Margit B. Weisgal, CME
The exhibition industry is in a state of flux. With so much change in the way we do business due to the digital innovations and the advent of virtual trade shows, the first question people ask is whether or not face-to-face meetings are still viable. In an article I wrote in March for B2B Magazine, the answer is a resounding yes!
That said, what does need to change? After much...
-
Red Diamond Congress 2011: Reinventing the model for trade show education and face-to-face connections
An Interview with Robert Hughes by Gordon Nary
Robert Hughes is President of The Hughes Group in Baltimore, Maryland. I had the opportunity of interviewing Bob in June 2011 on the unique design of the Red Diamond Congress (RDC) 2011 and the reasons for this innovative design. Bob is a spellbinder and is one of the most interesting people that I have ever met.
Nary: You are the principal architect of the Red Diamond Congress 2011, an...
-
-
Why Conflict between Organizers and Exhibitors?
Peter R. Eelman
It doesn’t make sense on the face of it. Both parties are interested in having a successful show. Both parties are investing a large amount of money and time into the project. Both sides agree that a trade show is a good marketing choice. So where is the problem?
From my point of view, and I have now had my 30 year career divided exactly equally in 15 years as an exhibitor...
-
The Everywhere/Nowhere Conundrum
Jeff Tanner, PhD
The Everywhere Perspective
In today’s multi-channel environment, buyers are everywhere and nowhere, all at the same time. What’s a marketer to do?
Many try to be everywhere all at once. The ROI of that strategy, though, is poor. Others seem to be nowhere, letting salespeople go it alone. No matter which perspective a marketer takes, the everywhere/nowhere conundrum creates its own...
-
-
Effect Customer Engagement
David Brull and Keith Tomaszewski
A debate has raged behind the scenes for many years. Who is responsible for many aspects of the exhibition industry and providing effective customer engagement at trade shows and conferences with the attendees? All of us have seen many different approaches, some successful, some not so successful. Everyone can point fingers, but what is the happy medium that will have the greatest...
-
CRM Integration
Harriette Bettis Outland, PhD
A traditional view of trade shows is that they represent a promotional tool used by companies to show off their wares, generate sales, acquire new prospects, and as a way to remind current customers of the unique value proposition offered by the firm. Trade shows also serve as an opportunity for industry players to enhance their image, rub shoulders with alliance partners and industry...
-
The exhibition industry is in a state of flux. With so much change in the way we do business due to the digital innovations and the advent of virtual trade shows, the first question people ask is whether or not face-to-face meetings are still viable. In an article I wrote in March for B2B Magazine, the answer is a resounding yes! That said, what does need to change? After much...
Robert Hughes is President of The Hughes Group in Baltimore, Maryland. I had the opportunity of interviewing Bob in June 2011 on the unique design of the Red Diamond Congress (RDC) 2011 and the reasons for this innovative design. Bob is a spellbinder and is one of the most interesting people that I have ever met. Nary: You are the principal architect of the Red Diamond Congress 2011, an...
It doesn’t make sense on the face of it. Both parties are interested in having a successful show. Both parties are investing a large amount of money and time into the project. Both sides agree that a trade show is a good marketing choice. So where is the problem? From my point of view, and I have now had my 30 year career divided exactly equally in 15 years as an exhibitor...
The Everywhere Perspective In today’s multi-channel environment, buyers are everywhere and nowhere, all at the same time. What’s a marketer to do? Many try to be everywhere all at once. The ROI of that strategy, though, is poor. Others seem to be nowhere, letting salespeople go it alone. No matter which perspective a marketer takes, the everywhere/nowhere conundrum creates its own...
A debate has raged behind the scenes for many years. Who is responsible for many aspects of the exhibition industry and providing effective customer engagement at trade shows and conferences with the attendees? All of us have seen many different approaches, some successful, some not so successful. Everyone can point fingers, but what is the happy medium that will have the greatest...
A traditional view of trade shows is that they represent a promotional tool used by companies to show off their wares, generate sales, acquire new prospects, and as a way to remind current customers of the unique value proposition offered by the firm. Trade shows also serve as an opportunity for industry players to enhance their image, rub shoulders with alliance partners and industry...