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Staying Relevant in a Changing World
Barry Siskind
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers, and buyers. Yet, we see people with their eyes cast downward, mesmerized as their fingers fling across a miniature keyboard at lightening speed. Has face-to-face interactions faded into the ether, never to be seen again? Have we turned a corner on human interaction and...
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Top Five Trade Show Myths
Linda Musgrove
A myth is a popular but false belief or tradition that has grown up around something or someone. The Trade Show Industry has many popular myths that can mask the truth and limit the success of our trade show events. So today, my goal is to be a myth buster by listing the top five trade show myths along with the reality that these myths often mask.Myth: Having a raffle will gather lots of great...
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Improving Sales Pipeline Results: A Live Webinar Preview
Keith Reznick
A well-stocked and well-managed sales funnel (pipeline) is critical to a company’s short-term success and long-term viability. The more full a company’s pipeline, the less dependent they are on any given opportunity in the pipeline. The less full the pipeline, the more pressure there is to close the few identified opportunities. Continuously filling the sales pipeline with viable, qualified...
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Five Tactics and Methodologies to Improve your Meeting: An e-Learning Center Webinar Preview
Anne Trompeter
National sales meetings and other internal meetings play an important role in your company. From thanking everyone for their hard work, inspiring them to achieve more, or educating them about new products and services, your team is all in one place, at one time. To ensure an exceptionally successful meeting, consider these five tips.
First, have a firm grasp on who your target audience is. What...
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Meet our Members: Robin Gathman
Gordon Nary
I first interviewed Robin Gathman in August, 2010 when she graciously accepted an invitation to be a member of the ABOUTFACE Editorial Advisory Committee. She has been very helpful in shaping the content of ABOUTFACE and I find her advice invaluable. So when I learned that Robin was appointed to the TSEA Board of Directors, I knew that an updated interview was in order to learn more about some of...
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Meet our Members: Jessica Farlow
Michelle Burbick
Jessica Farlow is Trade Show Manager for WhiteWave Foods and one of TSEA's new appointments to the 2011/2012 Board of Directors. With a strong passion for the industry, she is excited about the future of TSEA and the opportunity to get more involved and help guide the association's future.
Jessica had her first taste of the trade show industry while still in college at the University of Colorado...
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Member News:
Cristian Bitter
TSEA Allied Member ITN International has added Beverley Honey to its operations team in Europe, the Middle East, and Africa (EMEA). Ms. Honey has joined the company as Event Project Planner. She will be based in the UK, joining Jason Townsend, Event Project Manager. Ms. Honey has more than ten years’ experience in the event industry. Most recently, she served as Operations Project Manager...
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers, and buyers. Yet, we see people with their eyes cast downward, mesmerized as their fingers fling across a miniature keyboard at lightening speed. Has face-to-face interactions faded into the ether, never to be seen again? Have we turned a corner on human interaction and...
A myth is a popular but false belief or tradition that has grown up around something or someone. The Trade Show Industry has many popular myths that can mask the truth and limit the success of our trade show events. So today, my goal is to be a myth buster by listing the top five trade show myths along with the reality that these myths often mask.Myth: Having a raffle will gather lots of great...
A well-stocked and well-managed sales funnel (pipeline) is critical to a company’s short-term success and long-term viability. The more full a company’s pipeline, the less dependent they are on any given opportunity in the pipeline. The less full the pipeline, the more pressure there is to close the few identified opportunities. Continuously filling the sales pipeline with viable, qualified...
National sales meetings and other internal meetings play an important role in your company. From thanking everyone for their hard work, inspiring them to achieve more, or educating them about new products and services, your team is all in one place, at one time. To ensure an exceptionally successful meeting, consider these five tips. First, have a firm grasp on who your target audience is. What...
I first interviewed Robin Gathman in August, 2010 when she graciously accepted an invitation to be a member of the ABOUTFACE Editorial Advisory Committee. She has been very helpful in shaping the content of ABOUTFACE and I find her advice invaluable. So when I learned that Robin was appointed to the TSEA Board of Directors, I knew that an updated interview was in order to learn more about some of...
Jessica Farlow is Trade Show Manager for WhiteWave Foods and one of TSEA's new appointments to the 2011/2012 Board of Directors. With a strong passion for the industry, she is excited about the future of TSEA and the opportunity to get more involved and help guide the association's future. Jessica had her first taste of the trade show industry while still in college at the University of Colorado...
TSEA Allied Member ITN International has added Beverley Honey to its operations team in Europe, the Middle East, and Africa (EMEA). Ms. Honey has joined the company as Event Project Planner. She will be based in the UK, joining Jason Townsend, Event Project Manager. Ms. Honey has more than ten years’ experience in the event industry. Most recently, she served as Operations Project Manager...