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Always on My Mind: ABOUTFACE and Almost Everything Else in the World
Gordon Nary
In many ways, life seems to be a reflection of Willie Nelson songs. So when Margit Weisgal asked me to write a monthly column for ABOUTFACE, I turned to Willie for inspiration and decided to call it "Always on My Mind."
Producing a biweekly journal of substance and value to our members has always been a challenge. So we decided to transition ABOUTFACE into a monthly journal with expanded...
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CME/H Challenges: Working with Medical Associations (A CEU-accredited Article)
Pat Friedlander and Sara Peterson
Much of the education that exists for exhibit management professionals is geared toward working within general markets at a variety of shows that include industries across all SIC (Standard Industry Classification) codes. And while this general education is a good background for a job as a healthcare exhibit professional, there are some unique challenges for pharmaceutical or medical equipment...
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CME/H Challenges: Real Life Association Industry Issues
Tipton Shonkwiler
Last Spring, USA Today ran a controversial piece by two writers from Pro Publica, a group which describes itself on its website as “an independent, non-profit newsroom that produces investigative journalism in the public interest. .. by producing journalism that shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.”...
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The Korean Exhibition Forum – December 1, 2011: Creative Innovation
Barry Siskind
When economists talked of emerging economies and which countries would lead in the 21st century, the focus had been on the big four: China, Russia, India, and Brazil. But, sitting patiently, we find a sleeping giant who may have woken from its slumber and is ready to take its place in the world – Korea.
Last year Korea's exports topped the one trillion dollar mark and its exhibition industry is...
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The Greeks Have a Word for It: TSEA's New Mentor Program
Gordon Nary
I have always loved Greek mythology. One of my favorite books when I was in high school was Homer's The Odyssey. One of the more memorable stories was the legend of Mentor. Mentor was a friend of Odysseus, the hero of The Odyssey, who asked Mentor to tutor his son Telemachus when he went off to war. However, on several occasions, the goddess Athena (see the photo of her statue above) assumed the...
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TSEA and Microsoft Agree: Trade Shows Are Not The Only Way to Meet Prospects and Customers in 2012
Michael J. Hatch
The Trade Show industry was abuzz a few days before Christmas when Laura Rauch reported in The Washington Post/Bloomberg Business web that Microsoft is pulling out of Consumer Electronics Show after 2012. According to Laura, "Microsoft follows Apple and other Silicon Valley giants that have preferred more exclusive product launches over the expensive, days-long Las Vegas blitz in which thousands...
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In many ways, life seems to be a reflection of Willie Nelson songs. So when Margit Weisgal asked me to write a monthly column for ABOUTFACE, I turned to Willie for inspiration and decided to call it "Always on My Mind." Producing a biweekly journal of substance and value to our members has always been a challenge. So we decided to transition ABOUTFACE into a monthly journal with expanded...
Much of the education that exists for exhibit management professionals is geared toward working within general markets at a variety of shows that include industries across all SIC (Standard Industry Classification) codes. And while this general education is a good background for a job as a healthcare exhibit professional, there are some unique challenges for pharmaceutical or medical equipment...
Last Spring, USA Today ran a controversial piece by two writers from Pro Publica, a group which describes itself on its website as “an independent, non-profit newsroom that produces investigative journalism in the public interest. .. by producing journalism that shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.”...
When economists talked of emerging economies and which countries would lead in the 21st century, the focus had been on the big four: China, Russia, India, and Brazil. But, sitting patiently, we find a sleeping giant who may have woken from its slumber and is ready to take its place in the world – Korea. Last year Korea's exports topped the one trillion dollar mark and its exhibition industry is...
I have always loved Greek mythology. One of my favorite books when I was in high school was Homer's The Odyssey. One of the more memorable stories was the legend of Mentor. Mentor was a friend of Odysseus, the hero of The Odyssey, who asked Mentor to tutor his son Telemachus when he went off to war. However, on several occasions, the goddess Athena (see the photo of her statue above) assumed the...
The Trade Show industry was abuzz a few days before Christmas when Laura Rauch reported in The Washington Post/Bloomberg Business web that Microsoft is pulling out of Consumer Electronics Show after 2012. According to Laura, "Microsoft follows Apple and other Silicon Valley giants that have preferred more exclusive product launches over the expensive, days-long Las Vegas blitz in which thousands...