Identifying Stakeholders (B110)

Topic: 
Identifying Stakeholders (B110)
Date: 
Feb 23, 2012 2:00 pm EST
Faculty: 

Michael R. Seymour, CME

Michael R. Seymour, CME   
Senior Vice President,
3D Exhibits, Inc.

Michael has more than 31 years of experience in the trade show industry as a strategic planner and custom exhibit producer, recently completing his sixth year at 3D Exhibits, Inc. He is very active with the Trade Show Exhibitors Association (TSEA), the Healthcare Convention Exhibitors Association (HCEA) serving on both associations’ board of directors, and speaks at HCEA’s annual meeting as well as other industry educational confernces.

Webinar Description: 

How have you identified your key stakeholders for your exhibit/event program? This session will examine the methodology to analyze your current and potential stakeholders in your company’s exhibits and events. The possibilities may surprise you. Understand the approach to broadening your ability to report program/event results to the most significant influencer’s benefitting from your program. Develop plans to create your champions, and deliver the expected results.


Learning Objectives: 
  • Internal and External Stakeholders.
  • Tips on identifying the unknown stakeholders.
  • Creating and maintaining your program champions.