New Products Webcasts

What is the No.1 reason people attend trade shows? And what is the most powerful word in advertising? The answer to those two questions is what has made exhibitions such a powerful marketing force for hundreds of years. And now, TSEA is bringing that power and it's benefits to our active and allied members and the exhibition community at-large every month—versus the traditional once a year cycle a trade show offers—in an all-new program launching Tuesday, February 28th.

"New" is the answer to those two questions. After years of testing, Madison Avenue advertising guru David Ogilvy found that "new" was, hands down, the most powerful word his firm could use to prompt consumers to read his clients' advertising, watch and, most importantly, respond to offers and buy their products. Using that power his agency helped build business icons like Schweppes, Hathaway Shirts, and Rolls-Royce in the baby boom years after World War II.

Simultaneously, within the exhibition industry, study after study by organizations like TSEA, Meeting Professionals International (MPI), and the Center for Exhibition Industry Research (CEIR) found that the #1 reason people attended trade shows was to find, feel and touch new and innovative products and services.

Thinking Outside the Box

Thinking outside the box, the TSEA management and marketing team asked: Why can't we bring new products to both our members and exhibitors worldwide more than once a year? Second, given the fact that most exhibitions and even our own events only attract less than 15% of the buyers in any given industry, "How can we bring these innovative, better and cost-saving products and services to the other 85%+ of exhibitors?" On Tuesday, February 28th, TSEA will launch a program to do just that!

It's a Different World

The internet, YouTube, and mobile devices have forever changed the way people shop and buy new products. Twenty years ago the salesperson was the source for most customer education about new products and services, quality and pricing. Today, 80% of all buyers research products, services and suppliers online long before they are ready to buy. Indeed, in today's trade show environment, most attendees have done a lot of homework before their feet ever touch the trade show floor. They don't have to walk the entire show; they know which exhibitors at the show have the products, services, and reputations that best match their needs.

Understanding this new buying dynamic and using today's internet and webcasting technologies, video streaming, live chat and polling, and social media in a single integrated presentation platform—TSEA will launch a new series of monthly New Products Webcasts on Tuesday, February 28th.

Simple and Powerful

The concept and format for the New Products Webcasts are simple and powerful. On the fourth (4th) Tuesday of each month, TSEA will produce and promote a NEW Products Webcast (NPW) for corporate exhibit and event managers (buyers) that will feature four (4) non-competitive companies and their newest, most innovative products and services. Each program will be promoted to TSEA's full membership plus its database of over 50,000 exhibitors in the US, North America, and worldwide. Each sponsor will be given 10 minutes to present and demonstrate their products in an educational, infomercial style format that utilizes the most popular internet, rich media, and interactive formats to spotlight their brands, products and services. Just as important (perhaps the most important), TSEA's new products webcasts are uniquely designed and structured to connect interested buyers with the presenting companies, TSEA will launch a program to do just that.

To build attendance in the these value-added webcasts with TSEA's active membership (corporate exhibit and event managers), and from our database of over 50,000 exhibitors; TSEA will advertise and promote each program a month in advance via our own email announcements; through co-promotion emails with our industry partners including EDPA, EACA, and ESCA; in TSEA's monthly ABOUTFACE internet journal and industry-related social media communities (4,500 distribution), news releases to all the major industry, sales and marketing online media and publications; and via the TSEA website (over 4,000+ visitors per month). The goal is to register 300 to 500 corporate exhibitors for every webcast—more than the average number of visitors a typical trade show generates for an average exhibitor.... but 12 times a year! 

The first webcast will feature four outstanding new and innovative products and services from around the globe with videos, product comparisons, discounts, 'How To' tips and more: 

• Radius Display Products: New and innovative Xpress Truss - No-tool required, lightweight, re-configurable, simple-to-assemble truss in 4" x 4" or 8" x 8" sizes for banners, booths, back walls. Great for a variety of applications from tabletop displays to 60' booths and point-of-sale. 
• Thin Film Electronics: State-of-the-art, low cost RFID solution for corporate and association events, tracking attendee participation in education sessions and CEU credits, disbursing and tracking F&B credits, tracking event traffic and participation in special events, lead management and much more. 
• HATCH Marketing & Consulting: New, automated lead follow-up program that guarantees 100% follow-up after each show, nurtures and cultivates ALL of your trade show prospects, converts 2x to 4x more of your leads into qualified buyers (A" leads) from your current marketing spend and trade shows, and can be integrated with your company's CRM
• Onstream Media: Live, pre-recorded and on-demand video and rich-media solutions for trade shows, exhibits, product demos, webcasting and much more. Also, the first preview of TSEA's new online MarketPlace premiering March 27th.

FREE Attendee Registration: If you are a corporate exhibit or event manager, an association or independent meetings and exhibition manager, or an exhibit industry supplier, registration for TSEA's New Products Webcasts are free. Just check out the button below, it is quick and simple just sign-up for one, or all eleven (11) programs this year.

Apply to become a Presenting Company: If you are a supplier and would like to feature your new product or service in one of our upcoming webcasts, click the button below to sign up to receive more information about how you can become a presenting company Or contact Michael Hatch direct: Phone: 240-603-6044 – mhatch@tsea.org