Barry Siskind

Barry Siskind, President of International Training and Management Company, is one of North America’s most sought after consultants and speakers and an internationally recognized trade and consumer show expert.Barry founded International Training and Management Company in 1983 when he realized the need for a sales and marketing company that could provide solutions for clients who exhibit both domestically and internationally.  Barry has forged joint ventures with several other training companies in Europe, South America, and the United States who were looking for the expertise he brings to the trade show arena. 

Over the past twenty-seven years Barry has traveled throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors on their face-to-face marketing challenges. He offers a wide range of products and services to help exhibitors improve their bottom line both on and off the trade show floor. His many services translate to stellar results for his clients.  

Barry’s consults with clients to execute the five key components of successful trade show involvement including:

Show strategy, tactics, and promotion

Design and fabrication of exhibits

Training of booth personnel

The generation and follow-up of sales leads

Evaluating results 

Barry delivers over 100 keynotes, workshops, and seminars around the world each year. In addition to clients in North America, Barry has worked with exhibitors in Sao Paulo, Brazil; Bogotá, Columbia; Lisbon, Portugal; Bangkok, Thailand; Moscow, Russia; Zagreb, Croatia; and Quito, Ecuador.

                       Barry Siskind Presenting at Confexpo in Portugal 2010.

He has been invited to speak at TS²for the past ten years. Other international trade events include UFI in Moscow, UFI in Croatia, Confexpo in Portugal, Confexpo in Spain, ExpoSystems in Sao Paulo, and AITT in Bangkok. Barry is also a regular speaker at The Exhibitors Show in Las Vegas. 

Barry works one-on-one with clients on their exhibit strategies, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, and creates successful follow-up programs including an evaluation of results.  

Barry is an active member of the Canadian Association of Exposition Management (CAEM) where he sits on the Canadian Event Audit Advisory Council. As a member of The Center for Exhibition Industry Research (CEIR),  Barry has developed eleven of their Guru reports and recently completed a series on the Government Exhibitor. He also sits on their research committee. The Center for Exhibition Industry Research has designated him as one of their distinguished industry gurus. 

As an active member of the Trade Show Exhibitors Association (TSEA) since 2000, Barry sits on the TS² Advisory Committee. His company has also successfully launched a TSEA regional chapter in Toronto. Barry has also been named to the facultyfor the upcoming TSEA/UNLV webinarsand will be presenting on:

• Structure and support for qualifying leads through internal and/or external resources
• Selecting the right trade shows (a co-presentation with Linda Musgrove)
• Setting goals and objectives (a co-presentation with Ed Jones of Constellation Communication Corporation)
• The fundamentals of effective booth design (a co-presentation with Leanne Dagavarian)

Barry sits on the Board of Directors of The International Center for Exhibitor and Event Marketing (ICEEM) as Secretary/Treasurer, and sits on the education committee.  A member of the International Association of Exhibitions and Events (IAEE), Barry also sits on their display standards committee. 

As a business author, Barry Siskind has written seven best-selling books including  Powerful Exhibit Marketing now in its fifth printing.  He has also written over 500 original trade articles and reports for industry publications, newsletters, and websites as well as several white papers on Exhibiting Excellence. His monthly articles appear in over 22 publications worldwide.

Barry is certificated at the practitioners level from the Neuro-Linguistic Practioners Institute of California. And in his spare time, he is also the Community Manager of UFILive, a blog for the global exhibit association, UFI. This makes Barry the prototype of the ultimate multitasker.

In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry. His energetic, motivational, and informative presentation style has earned him a listing in Who's Who in Canada.

When I asked  this trade show and exhibit industry dynamo why he joined TSEA, Barry replied, “Among its many achievements, TSEA has become an important voice for exhibitors. For example, TSEA was a motivator to creating theTSEA Exhibitors’ Bill of Rights. With our industry being so diverse, it is crucial to have an organization like TSEA as a focal point for everyone involved in exhibitions and events.”

Visit Barry at www.siskindtraining.comwhere you can ask for advice, request a copy of his exclusive “Exhibiting Diagnostic” or www.siskindtraining.com/product_free.php to download his program “Double Your Trade Show Results Guaranteed”.You can also follow Barry on Twitter: http://twitter.com/barrysiskind

Jose Sancen is Membership Development

Trade Show Exhibitors Association

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