Advocacy

Position Statements

Exhibition Audit Kit

Sister Associations

Issues Feedback

Exhibit Industry Congress

Lead Output Standards
TSEA/HCEA Industry Standard on Electronic Output Files
The Trade Show Exhibitors Association, supported by the Healthcare Convention & Exhibitors Association, has published the following format standard for lead retrieval data output files. The standard is intended to assist exhibitors processing lead data that has been electronically created at shows.
TSEA/HCEA Lead Data Output File Format
Field # Field Name Content Description
1 Start of Record Identifier Always=TSEA/HCEAOF.01
2 Prefix Mr., Ms., Mrs., Dr., etc.
3 First Name Standard allows for a SPACE char; thus two names could be used (e.g. Mary Jane)
4 Middle Name Name or Initial
5 Last Name Standard allows for punctuation (i.e. O'Leary or Smith-Jones)
6 Suffix Jr., III, Esq., etc.
7 Title Professional Title
8 Company/Org. 1 Primary company or organizational affiliation
9 Company/Org. 2 Secondary company or organizational affiliation
10 Address 1 Primary mailing address line 1
11 Address 2 Primary mailing address line 2
12 Address 3 Parimary mailing address line 3
13 City City within the mailing address
14 State or Province State or province within mailing address
15 Zip or Postal Code ZIP or ZIP+4 code or international postal code
16 Country Country
17 Telephone Country Code International code typically preceding the telephone number
18 Telephone 1 Primary voice telephone number. Standard allows any character string; thus an extension or international designation
19 Telephone 2 Additional voice telephone number
20 Fax Fax number
21 E-mail Address Primary e-mail address
22 Internet Address Full internet address
23 Date Date that the record was captured as a lead - format for this field will be MM/DD/YYYY
24 Time Time that record was captured as a lead - format for this field will be HH:MM:SS - time is always event-local time
25 Event Determined Field Must be a Redord ID, Member ID, or any other unique identifier determined by the developer
26 Event Code Must be the event name
27 Alt. Company/Org. 1 Alternate company or organizational affiliation
28 Alt. Company/Org. 2 Alternate company or organizational affiliation
29 Alt. Address 1 Alternate mailing address line 1
30 Alt. Address 2 Alternate mailing address line 2
31 Alt. Address 3 Alternate mailing address line 3
32 Alt. City City within the alternate mailing address
33 Alt. State or Province State or Province within the alternate mailing address
34 Alt Zip or Postal Code Alternate ZIP or ZIP+4 code or international postal code
35 Alt. Country Alternate country
36 Alt. Telephone Country Code Alternate international code preceding telephone number
37 Alt. Telephone 1 Alternate voice telephone number. Standard allows any character string; thus an extension or international designation
38 Alt. Telephone 2 Alternate additional voice telephone number
39 Alt. Fax Alternate fax number
40 Alt. E-mail Address Alternate e-mail address
41 Alt. Internet Address Alternate full internet address
42 @DEMG& Multiple demographic fileds are preceded by a field with the unique character string: @DEMG&
43 Demographic Field Demographic information
44 Demographic Field Demographic information
45 Etc. Demographic information
46 @QUAL& Multiple lead qualification fields are preceded by a field with the unique character strong: @QUAL&
47 Qualification Field Qualification field
48 Qualification Field Qualification field
49 Etc. Qualification field


Contact Us Search TSEA Site Map Join TSEA Members Area Buyers Guide Career Center News Advocacy Member Solutions Resources TS2 Education About Us Home Search TSEA Site Map Join TSEA Members Login News Buyers Guide Career Center Resources Advocacy Education Benefits About TSEA Home