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To qualify for a 2007 Focus™ Award, you must submit a completed entry form for each of the three categories for which you wish to be considered. In addition to your choice(s) you will automatically become eligible for the new judge’s choice category, “Best Bang for the Buck.”
Understanding the multifaceted challenges faced by Exhibit/Event Managers, the Focus Awards offer three distinct categories which recognizes: Promotions used during pre and post-event marketing efforts; the at-event customer interaction and exhibit/event design structure - Face-to-Face Experience; and lastly, the complete trade show and event marketing experience - Integrated Solution.
Each entry, regardless of category, must represent a face-to-face marketing program created and implemented at a trade show, special event, or proprietary event between December 1, 2005 and November 30, 2006. Entries must clearly demonstrate how the program established and tracked measurable objectives. Previous winning entries may not be submitted.
Focus Awards are presented to the company represented in the exhibit or event, regardless of submitting organization. Entries may be submitted by designers and producers, advertising agencies, or others on behalf of their clients; however a client representative’s signature is required on the entry.
Interested? For full details, click on the link below to download the 2007 Focus Award application.
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