Home Sponsorship: A Key to Powerful Marketing 1 2007 Education Report 2008 Education Schedule 2008 Operating Council 3 Airlines Shut Down in One Week 3.15.06 Thoughts 3.15.06 TSEA Tips 5.1.07 News 4.15.08, Bits From Bob Become a Speaker at TS2 2008 – THE Industry Event for Exhibit & Event Professionals FREEMAN LAUNCHES CUSTOMER TRAINING PROGRAM FOR PART-TIME SHOW SITE STAFF Krisam Group Announces Ecomomic Stimulus Plan for Meeting Planners TSEA MEMBERS ONLY Aaron Bludworth Joins GES as Vice President of Corporate Events After The Show: Self-Analysis, A Critical Component to Improve Performance April 1 Bits From Bob April 1 Industry News April 1 New Members April 1 Thoughts from the Corner Office April 1 TSEA Tips April 2: TSEA Open House Are You Throwing Money Away? Begin at The Beginning: Three Secrets for Tradeshow Success Best Booth at Expo! Expo!: ARI Bits From Bob 5.1.07 Bits from Bob, Aug. 1, 2007 Bits from Bob, December 17, 2008 Bits from Bob, Feb. 1, 2008 Bits from Bob, Jan. 4, 2008 Bits From Bob, July 1, 2007 Bits From Bob, June 1, 2007 Bits from Bob, Mar. 3, 2008 Bits From Bob, November, 2007 Bits From Bob, October 1, 2007 Bits from Bob, September 1, 2007 Bits from Bob: May 1, 2008 Boothsmanship is Dead: "Preparedness" Reigns Supreme Canon Communications Acquires Pharmapack Carnival Refunds $40 Million Chicago Convention & Tourism Bureau Unveils Online Video Marketing Tool for Customers Cleveland’s I-X Center Expansion Completed in Record Time; Fed Ex Kinko’s Opens Three Gigs in Vegas Creating Customer Evangelists Eight Effortless Exercises to Improve Trade show Performance Elaine Cohen Named Finalist in Stevie Awards for Women in Business Emap To Sell Events Division for $1.97 Billion ENK International to Acquire WSA Global Holdings LLC Exhibiting the Easy Way Exhibition Industry Revenue Grows 11.3 Percent in Second Quarter of 2007 Fairmont and WWF Join Forces to Address Climate Change Four Generations In the Marketplace: What This Means For You Freeman Announces Management Changes Freeman Recycles 25 Million Square Feet of Used Carpet Gaining Corporate Support GES® Acquires Ethnometrics Business Good Shows in Bad Times: Exhibiting When Your Industry is in Crisis Great Connection Weekend: The Master's Retreat Greenhill SAVP Completes Investment in BDMetrics, Inc. Help Wanted! Hey, You - Exhibitor Manners at a Trade Show Hortec 2008 Postponed; Food Tec Middle East and Food + Hospitality Middle East Rescheduled Hot Button Exhibiting How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events How to Avoid Eating Your Words: Ten Essentials for Networking at Tradeshows and Events How to Stand Out on the Job and in the Booth Hyatt Meetings Take Two Offer Ian Twentey Named Experient Eastern Region Senior Vice President iBAHN and IAEE Services, Inc. Launch World-Class Converged Network Industry Expert Harris Schanhaut is Available for Hire Industry News, August 15, 2007 Industry News, July 7, 2007 Industry News, June 15, 2007 Industry News, Mar. 3, 2007 It's Not What You Say, It's How You Say It: Body Language at Tradeshows ITN International Scores Judy Fairbanks as Vice President of Marketing JetBlue Now Offering Refundable Fares Jones Joins 3D Exhibits as Sr. VP, Client Results Strategist Las Vegas Sands Completes Initial Funding for Singapore's Marina Bay Sands Learn More About Your TSEAConnect Mack Brooks Exhibitions Announces the Acquisition of the International Converting Exhibition (ICE) Series Meeting Planners Rate Toronto Top Canadian City Member-of-the-Month, Bob Dallmeyer National Capitol Area Chapter Launched New Washington D.C. Chapter to Hold First Meeting January 28 News, April 16, 2007 News, May 15, 2007 Nick’s Cove & Cottages Announces Events Space October's Webinar: Your Booth Staff and the Four Levels Of Proficiency Open Skies: Deal is Sealed Between United States and EU PCMA Names Mark Holmes New Chief Financial Officer Penton Media Reorganizes Reed Exhibitions in the News Remaining Relevant: Tracking Trends for More Effective Exhibiting Revenues Projected to Rise Sandra Pizzarusso Joins Impact Unlimited as Director of Meetings and Events Secrets to Increasing Off-Site Meeting Productivity Sheraton and Four Points by Sheraton Hotels Go Smoke-Free Strategic Acquisition in Fast-growing Dubai Market The Six "P"s of Marketing?! The A-Zs of Exhibiting Overseas The Nielsen Company Names Greg Farrar President of Nielsen Business Media The Power of Asking Questions: 7 Strategies to Discovering what Your Prospects Really Want The Tradeshow Curse The Virtual Trade Show: The Top Four Things You Need To Know The Wearing of the Green: Exhibiting for the Environmentally-Conscious Audience Thoughts From the Corner Office Thoughts from the Corner Office 5.1.07 Thoughts From the Corner Office, April 1, 2008 Thoughts from the Corner Office, April 15, 2008 Thoughts from the Corner Office, April 16, 2007 Thoughts from the Corner Office, Aug. 1, 2007 Thoughts From the Corner Office, August 15, 2007 Thoughts From the Corner Office, Dec. 3, 2007 Thoughts from the Corner Office, December 18, 2007 Thoughts from the Corner Office, Feb. 1, 2008 Thoughts From the Corner Office, Feb. 20, 2008 Thoughts from the Corner Office, Jan. 16, 2008 Thoughts from the Corner Office, Jan. 4, 2007 Thoughts From the Corner Office, July 16, 2007 Thoughts From the Corner Office, June 1, 2006 Thoughts From the Corner Office, June 15, 2007 Thoughts from the Corner Office, Mar. 3, 2008 Thoughts From the Corner Office, May 1, 2008 Thoughts From the Corner Office, May 15, 2007 Thoughts From the Corner Office, Nov. 1, 2007 Thoughts from the Corner Office, Nov. 16, 2007 Torch Passed to Next Generation at Hargrove, Inc. Trump International Hotel & Tower Chicago Debuted January 30 TSEA at Expo! Expo! Dec. 10-12 TSEA Connect Book Club: Stimulating Conversation Underway! TSEA Members: New Discount Affiliation with FCm Travel Solutions TSEA New Members, Aug.1, 2007 TSEA Tips 5.1.07 TSEA Tips, April 16, 2007 TSEA Tips: The Scent of a Show TSEA to Exhibit at Exhibitor 2008 TSEA's Career Center TSEAConnect: the ONLY Online Community of Its Kind TSNN.com Reports Dramatic Increase in Event Interest in 2008's First Quarter Turn Your Team Around: Seven Strategies to Transform Trade Show Performance Valera Global Joins Chicago Climate Exchange, Commits to Offset 100 Percent of Greenhouse Gas Emissions Windy City Chapter Events for 2008 Windy City Logo Contest Windy City News 3.15.06 Thoughts Thoughts From the Corner Office by Stephen Schuldenfrei, TSEA president Hello, As I write this, sure signs of spring abound. We moved into daylight savings time, the temperatures around Chicago reached into the 60s (the warmest it has been in many months), and the show season is well under way. It’s the time of rebirth and growth. For your association, it is also the time when many programs spring forth, so please read on to see our new buds blooming. This electronic publication is just one of many examples of the flowering of TSEA. Magazines are great (I have a pile of them to read), but E&E Professional will be your source for news. In a week or so you will be asked to complete a media survey (online) that will assist us in getting you the news and features you want. We’ve got some new ideas that need your input too. Please complete the survey when you see it. The change of seasons also brings forth the next edition of our award winning publication About Face—The Journal of Face-to-Face Marketing. The second issue mails early next week; keep your eyes peeled because it’s a great read! As with the last issue, we are sending copies to you and to about 1,000 Vice Presidents of Marketing of the largest companies. Spreading the good word is what we do. We also know it’s spring because we’ve been preparing for our booth at Exhibitor 2007 in Las Vegas. If you will be there, please do stop by our booth (#573 at the end of the 500 aisle), chat with us and register for a number of prizes. We are also offering new members $50.00 off their annual dues. If you want to extend your membership another year, we’ll pass that offer on to you too. Even if your renewal date isn’t until next January, you can extend another year and take the discount. The theme of our booth is “TSEA is the Best Kept Secret.” Unfortunately, what we provide (membership features and benefits) is not well-known to the tens of thousands of exhibit managers out there. We must do a better job and you can help. Please join our Ambassador Corps. We’ll supply you with a portfolio of materials with which you can spread the good word to your co-workers and especially to those around you at your shows. Ambassadors get tangible rewards too. You can earn “Show Bucks” which can be “spent” on TSEA programs and products. Some of the items you can buy with your Show Bucks (or regular currency for that matter) can be found at our new bookstore. In about 30 days there will be a long list of books and materials that can be purchased online at TSEA.org. Buying from us helps TSEA financially AND members get both a 10 percent discount on all books and free shipping to any address in North America. If you are an author, please let us know so that your book can be featured in the “Books by Members” section. Might you know of a student of marketing who could use a $1,000 scholarship and an expense paid trip to TS2 (Washington DC July 30 – August 2) to intern with the TSEA staff? The TSEA Educational Foundation has posted the annual Roger LaForte Scholarship competition. Go to www.tsea.org/page_216.php for scholarship information and the application. Prizes abound at TSEA. The 2007 Focus™ Awards are coming. This is the time to nominate your exhibit or that of your client for this very prestigious recognition. We’ll be sending you (via email) the package in about two weeks. And if your company wants to receive some great recognition and attention, consider being a sponsor of the 2007 Focus™ Awards. For sponsorship information, please contact Diane Rouse at drouse@tsea.org for details. And the last, but still very important, spring-time activity is our Board of Director’s meeting where we nominate members to serve on committees and on the Board itself. Being active in TSEA is great fun and the comaraderie that quickly develops is definitely worth the small amount of work. So, do take a moment out of your very busy schedule and enjoy the spring!