Home Sponsorship: A Key to Powerful Marketing 1 2007 Education Report 2008 Education Schedule 2008 Operating Council 3 Airlines Shut Down in One Week 3.15.06 Thoughts 3.15.06 TSEA Tips 5.1.07 News 4.15.08, Bits From Bob Become a Speaker at TS2 2008 – THE Industry Event for Exhibit & Event Professionals FREEMAN LAUNCHES CUSTOMER TRAINING PROGRAM FOR PART-TIME SHOW SITE STAFF Krisam Group Announces Ecomomic Stimulus Plan for Meeting Planners TSEA MEMBERS ONLY Aaron Bludworth Joins GES as Vice President of Corporate Events After The Show: Self-Analysis, A Critical Component to Improve Performance April 1 Bits From Bob April 1 Industry News April 1 New Members April 1 Thoughts from the Corner Office April 1 TSEA Tips April 2: TSEA Open House Are You Throwing Money Away? Begin at The Beginning: Three Secrets for Tradeshow Success Best Booth at Expo! Expo!: ARI Bits From Bob 5.1.07 Bits from Bob, Aug. 1, 2007 Bits from Bob, December 17, 2008 Bits from Bob, Feb. 1, 2008 Bits from Bob, Jan. 4, 2008 Bits From Bob, July 1, 2007 Bits From Bob, June 1, 2007 Bits from Bob, Mar. 3, 2008 Bits From Bob, November, 2007 Bits From Bob, October 1, 2007 Bits from Bob, September 1, 2007 Bits from Bob: May 1, 2008 Boothsmanship is Dead: "Preparedness" Reigns Supreme Canon Communications Acquires Pharmapack Carnival Refunds $40 Million Chicago Convention & Tourism Bureau Unveils Online Video Marketing Tool for Customers Cleveland’s I-X Center Expansion Completed in Record Time; Fed Ex Kinko’s Opens Three Gigs in Vegas Creating Customer Evangelists Eight Effortless Exercises to Improve Trade show Performance Elaine Cohen Named Finalist in Stevie Awards for Women in Business Emap To Sell Events Division for $1.97 Billion ENK International to Acquire WSA Global Holdings LLC Exhibiting the Easy Way Exhibition Industry Revenue Grows 11.3 Percent in Second Quarter of 2007 Fairmont and WWF Join Forces to Address Climate Change Four Generations In the Marketplace: What This Means For You Freeman Announces Management Changes Freeman Recycles 25 Million Square Feet of Used Carpet Gaining Corporate Support GES® Acquires Ethnometrics Business Good Shows in Bad Times: Exhibiting When Your Industry is in Crisis Great Connection Weekend: The Master's Retreat Greenhill SAVP Completes Investment in BDMetrics, Inc. Help Wanted! Hey, You - Exhibitor Manners at a Trade Show Hortec 2008 Postponed; Food Tec Middle East and Food + Hospitality Middle East Rescheduled Hot Button Exhibiting How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events How to Avoid Eating Your Words: Ten Essentials for Networking at Tradeshows and Events How to Stand Out on the Job and in the Booth Hyatt Meetings Take Two Offer Ian Twentey Named Experient Eastern Region Senior Vice President iBAHN and IAEE Services, Inc. Launch World-Class Converged Network Industry Expert Harris Schanhaut is Available for Hire Industry News, August 15, 2007 Industry News, July 7, 2007 Industry News, June 15, 2007 Industry News, Mar. 3, 2007 It's Not What You Say, It's How You Say It: Body Language at Tradeshows ITN International Scores Judy Fairbanks as Vice President of Marketing JetBlue Now Offering Refundable Fares Jones Joins 3D Exhibits as Sr. VP, Client Results Strategist Las Vegas Sands Completes Initial Funding for Singapore's Marina Bay Sands Learn More About Your TSEAConnect Mack Brooks Exhibitions Announces the Acquisition of the International Converting Exhibition (ICE) Series Meeting Planners Rate Toronto Top Canadian City Member-of-the-Month, Bob Dallmeyer National Capitol Area Chapter Launched New Washington D.C. Chapter to Hold First Meeting January 28 News, April 16, 2007 News, May 15, 2007 Nick’s Cove & Cottages Announces Events Space October's Webinar: Your Booth Staff and the Four Levels Of Proficiency Open Skies: Deal is Sealed Between United States and EU PCMA Names Mark Holmes New Chief Financial Officer Penton Media Reorganizes Reed Exhibitions in the News Remaining Relevant: Tracking Trends for More Effective Exhibiting Revenues Projected to Rise Sandra Pizzarusso Joins Impact Unlimited as Director of Meetings and Events Secrets to Increasing Off-Site Meeting Productivity Sheraton and Four Points by Sheraton Hotels Go Smoke-Free Strategic Acquisition in Fast-growing Dubai Market The Six "P"s of Marketing?! The A-Zs of Exhibiting Overseas The Nielsen Company Names Greg Farrar President of Nielsen Business Media The Power of Asking Questions: 7 Strategies to Discovering what Your Prospects Really Want The Tradeshow Curse The Virtual Trade Show: The Top Four Things You Need To Know The Wearing of the Green: Exhibiting for the Environmentally-Conscious Audience Thoughts From the Corner Office Thoughts from the Corner Office 5.1.07 Thoughts From the Corner Office, April 1, 2008 Thoughts from the Corner Office, April 15, 2008 Thoughts from the Corner Office, April 16, 2007 Thoughts from the Corner Office, Aug. 1, 2007 Thoughts From the Corner Office, August 15, 2007 Thoughts From the Corner Office, Dec. 3, 2007 Thoughts from the Corner Office, December 18, 2007 Thoughts from the Corner Office, Feb. 1, 2008 Thoughts From the Corner Office, Feb. 20, 2008 Thoughts from the Corner Office, Jan. 16, 2008 Thoughts from the Corner Office, Jan. 4, 2007 Thoughts From the Corner Office, July 16, 2007 Thoughts From the Corner Office, June 1, 2006 Thoughts From the Corner Office, June 15, 2007 Thoughts from the Corner Office, Mar. 3, 2008 Thoughts From the Corner Office, May 1, 2008 Thoughts From the Corner Office, May 15, 2007 Thoughts From the Corner Office, Nov. 1, 2007 Thoughts from the Corner Office, Nov. 16, 2007 Torch Passed to Next Generation at Hargrove, Inc. Trump International Hotel & Tower Chicago Debuted January 30 TSEA at Expo! Expo! Dec. 10-12 TSEA Connect Book Club: Stimulating Conversation Underway! TSEA Members: New Discount Affiliation with FCm Travel Solutions TSEA New Members, Aug.1, 2007 TSEA Tips 5.1.07 TSEA Tips, April 16, 2007 TSEA Tips: The Scent of a Show TSEA to Exhibit at Exhibitor 2008 TSEA's Career Center TSEAConnect: the ONLY Online Community of Its Kind TSNN.com Reports Dramatic Increase in Event Interest in 2008's First Quarter Turn Your Team Around: Seven Strategies to Transform Trade Show Performance Valera Global Joins Chicago Climate Exchange, Commits to Offset 100 Percent of Greenhouse Gas Emissions Windy City Chapter Events for 2008 Windy City Logo Contest Windy City News Bits from Bob, Aug. 1, 2007 by Bob Dallmeyer * BMA’s GOOD NEWS/ BAD NEWS: Trade shows are now #1 in BtoB marketing communications budgets (23.6 percent), yet nearly two-thirds of exhibiting companies spend less than 20 percent of their time developing event strategies. This is the key finding from the Business Marketing Association (BMA) and Catalyst Events (CE) recent survey, based on BtoB Magazine polling 847 BMA corporate members and 9,009 BtoB Magazine subscribers. The survey also reveals that half of the companies say "they're not seeing results from trade shows," yet most plan to exhibit at least as much next year. When setting show objectives, 80 percent do so to gather sales leads. Eighty-two percent determine their ROI based on number of leads generated, while 47 percent determine it by the number of visitors at the booth. (EXPOWeb News, 7/19/07) *TS2 MEMORIES: "Setting Objectives" reminds me of a TS2 story from the 70s, when many "first-ever" exhibitor education programs were being presented by me and my peers: Ron Hardaway, Marti Wolf, Joe Federico, Roger LaForte, Thoburn Stiles, and others. I was pleasantly surprised when Don Walter, then-president of the National Association of Exposition Managers (now IAEE), asked for my “setting objectives” session notes so he could share them with his membership. The first TS2 meeting I ever attended was also in the 70s in Hartford, CT. Governor Ella Grasso was the keynote speaker. Her presence was highly touted as testimony to our fledgling group’s coming of age in the industry. On the day she was to speak, she was rushed to the hospital and the Lieutenant Governor filled in for her. Great speaker he was not, but we gained needed clout with our industry peers. * QUOTABLE: "Fifty percent of people won't vote, and fifty percent don't read newspapers. I hope it's the same fifty percent." Gore Vidal * GREEN GOOD NEWS: Nominations are invited for a new IMEX award designed to recognize and encourage meetings industry suppliers who are making innovative efforts to reduce the environmental impact of their operations. Announced by IMEX - incorporating Meetings made in Germany - at the end of its fifth show in Frankfurt, the new Green Supplier Award will be run in partnership with the Green Meetings Industry Council (GMIC) and alongside IMEX's established Green Awards - the only ones of their kind for the meetings industry. The annual award is open to any meetings industry supplier that can demonstrate innovative and practical ways in which it has prevented waste and reduced overall environmental impact. (m+a UFI Newsletter, 7/07) * ROAD WARRIOR UPDATE: Internet-savvy travelers typically go to an airline’s website or major online travel services to book flights. Before your next search, try these websites to assist your travel plans: www.airlinemeals.net includes reviews and photos taken by passengers; www.fly.faa.gov gives flight delay info for U.S. airports; www.farecast.com predicts whether the price of your fare will go up or down; www.flightaware.com tracks your flight; www.seatguru.com is your guide to airline seats and amenities; www.yapta.com automatically checks fares for specific flights and alerts you when they drop. (Los Angeles Times, 7/15/07) * AFTERWORD: "There is going to be a day before each of us die, and you have to think about how you want that day filled." Elizabeth Edwards That’s it for August. See you at TS2! Peace! Bits from Bob is celebrating its 15th year!