Home Sponsorship: A Key to Powerful Marketing 1 2007 Education Report 2008 Education Schedule 2008 Operating Council 3 Airlines Shut Down in One Week 3.15.06 Thoughts 3.15.06 TSEA Tips 5.1.07 News 4.15.08, Bits From Bob Become a Speaker at TS2 2008 – THE Industry Event for Exhibit & Event Professionals FREEMAN LAUNCHES CUSTOMER TRAINING PROGRAM FOR PART-TIME SHOW SITE STAFF Krisam Group Announces Ecomomic Stimulus Plan for Meeting Planners TSEA MEMBERS ONLY Aaron Bludworth Joins GES as Vice President of Corporate Events After The Show: Self-Analysis, A Critical Component to Improve Performance April 1 Bits From Bob April 1 Industry News April 1 New Members April 1 Thoughts from the Corner Office April 1 TSEA Tips April 2: TSEA Open House Are You Throwing Money Away? Begin at The Beginning: Three Secrets for Tradeshow Success Best Booth at Expo! Expo!: ARI Bits From Bob 5.1.07 Bits from Bob, Aug. 1, 2007 Bits from Bob, December 17, 2008 Bits from Bob, Feb. 1, 2008 Bits from Bob, Jan. 4, 2008 Bits From Bob, July 1, 2007 Bits From Bob, June 1, 2007 Bits from Bob, Mar. 3, 2008 Bits From Bob, November, 2007 Bits From Bob, October 1, 2007 Bits from Bob, September 1, 2007 Bits from Bob: May 1, 2008 Boothsmanship is Dead: "Preparedness" Reigns Supreme Canon Communications Acquires Pharmapack Carnival Refunds $40 Million Chicago Convention & Tourism Bureau Unveils Online Video Marketing Tool for Customers Cleveland’s I-X Center Expansion Completed in Record Time; Fed Ex Kinko’s Opens Three Gigs in Vegas Creating Customer Evangelists Eight Effortless Exercises to Improve Trade show Performance Elaine Cohen Named Finalist in Stevie Awards for Women in Business Emap To Sell Events Division for $1.97 Billion ENK International to Acquire WSA Global Holdings LLC Exhibiting the Easy Way Exhibition Industry Revenue Grows 11.3 Percent in Second Quarter of 2007 Fairmont and WWF Join Forces to Address Climate Change Four Generations In the Marketplace: What This Means For You Freeman Announces Management Changes Freeman Recycles 25 Million Square Feet of Used Carpet Gaining Corporate Support GES® Acquires Ethnometrics Business Good Shows in Bad Times: Exhibiting When Your Industry is in Crisis Great Connection Weekend: The Master's Retreat Greenhill SAVP Completes Investment in BDMetrics, Inc. Help Wanted! Hey, You - Exhibitor Manners at a Trade Show Hortec 2008 Postponed; Food Tec Middle East and Food + Hospitality Middle East Rescheduled Hot Button Exhibiting How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events How to Avoid Eating Your Words: Ten Essentials for Networking at Tradeshows and Events How to Stand Out on the Job and in the Booth Hyatt Meetings Take Two Offer Ian Twentey Named Experient Eastern Region Senior Vice President iBAHN and IAEE Services, Inc. Launch World-Class Converged Network Industry Expert Harris Schanhaut is Available for Hire Industry News, August 15, 2007 Industry News, July 7, 2007 Industry News, June 15, 2007 Industry News, Mar. 3, 2007 It's Not What You Say, It's How You Say It: Body Language at Tradeshows ITN International Scores Judy Fairbanks as Vice President of Marketing JetBlue Now Offering Refundable Fares Jones Joins 3D Exhibits as Sr. VP, Client Results Strategist Las Vegas Sands Completes Initial Funding for Singapore's Marina Bay Sands Learn More About Your TSEAConnect Mack Brooks Exhibitions Announces the Acquisition of the International Converting Exhibition (ICE) Series Meeting Planners Rate Toronto Top Canadian City Member-of-the-Month, Bob Dallmeyer National Capitol Area Chapter Launched New Washington D.C. Chapter to Hold First Meeting January 28 News, April 16, 2007 News, May 15, 2007 Nick’s Cove & Cottages Announces Events Space October's Webinar: Your Booth Staff and the Four Levels Of Proficiency Open Skies: Deal is Sealed Between United States and EU PCMA Names Mark Holmes New Chief Financial Officer Penton Media Reorganizes Reed Exhibitions in the News Remaining Relevant: Tracking Trends for More Effective Exhibiting Revenues Projected to Rise Sandra Pizzarusso Joins Impact Unlimited as Director of Meetings and Events Secrets to Increasing Off-Site Meeting Productivity Sheraton and Four Points by Sheraton Hotels Go Smoke-Free Strategic Acquisition in Fast-growing Dubai Market The Six "P"s of Marketing?! The A-Zs of Exhibiting Overseas The Nielsen Company Names Greg Farrar President of Nielsen Business Media The Power of Asking Questions: 7 Strategies to Discovering what Your Prospects Really Want The Tradeshow Curse The Virtual Trade Show: The Top Four Things You Need To Know The Wearing of the Green: Exhibiting for the Environmentally-Conscious Audience Thoughts From the Corner Office Thoughts from the Corner Office 5.1.07 Thoughts From the Corner Office, April 1, 2008 Thoughts from the Corner Office, April 15, 2008 Thoughts from the Corner Office, April 16, 2007 Thoughts from the Corner Office, Aug. 1, 2007 Thoughts From the Corner Office, August 15, 2007 Thoughts From the Corner Office, Dec. 3, 2007 Thoughts from the Corner Office, December 18, 2007 Thoughts from the Corner Office, Feb. 1, 2008 Thoughts From the Corner Office, Feb. 20, 2008 Thoughts from the Corner Office, Jan. 16, 2008 Thoughts from the Corner Office, Jan. 4, 2007 Thoughts From the Corner Office, July 16, 2007 Thoughts From the Corner Office, June 1, 2006 Thoughts From the Corner Office, June 15, 2007 Thoughts from the Corner Office, Mar. 3, 2008 Thoughts From the Corner Office, May 1, 2008 Thoughts From the Corner Office, May 15, 2007 Thoughts From the Corner Office, Nov. 1, 2007 Thoughts from the Corner Office, Nov. 16, 2007 Torch Passed to Next Generation at Hargrove, Inc. Trump International Hotel & Tower Chicago Debuted January 30 TSEA at Expo! Expo! Dec. 10-12 TSEA Connect Book Club: Stimulating Conversation Underway! TSEA Members: New Discount Affiliation with FCm Travel Solutions TSEA New Members, Aug.1, 2007 TSEA Tips 5.1.07 TSEA Tips, April 16, 2007 TSEA Tips: The Scent of a Show TSEA to Exhibit at Exhibitor 2008 TSEA's Career Center TSEAConnect: the ONLY Online Community of Its Kind TSNN.com Reports Dramatic Increase in Event Interest in 2008's First Quarter Turn Your Team Around: Seven Strategies to Transform Trade Show Performance Valera Global Joins Chicago Climate Exchange, Commits to Offset 100 Percent of Greenhouse Gas Emissions Windy City Chapter Events for 2008 Windy City Logo Contest Windy City News Industry News, August 15, 2007 Travel Leaders Applaud President Bush for Signing Bill Called "Most Significant Travel Reform Since 9/11" Travel leaders applauded President Bush on August 3, 2007, for signing legislation that contains two provisions that send a more welcoming message to international visitors to the United States, hailing it as "the most significant travel reform since 9/11." The legislation, which addresses recommendations proposed by the 9/11 Commission, contains a provision to strengthen and expand the Visa Waiver Program (VWP). This modernization of the VWP will allow more legitimate business and leisure travelers to visit the United States visa-free, while enhancing security through an air exit tracking system, increasing information sharing between nations and other controls. The legislation also will provide a more efficient and welcoming arrival process at America’s top 20 overseas inbound airports, which welcome 90 percent of all overseas arrivals to the United States. The program would include enhanced queue management and instructional and welcome videos in the Federal Inspection Services area. In addition, the provision provides for no fewer than 200 additional U.S. Customs and Border Protection officers to help alleviate excessive wait times at these airports. "This important legislation tightens security while allowing for millions more business and leisure travelers from overseas to come to the United States. More visitors will in turn help improve America’s image abroad while at the same time providing thousands more American jobs,” said Jonathan Tisch, Chairman of the Travel Business Roundtable and Chairman and CEO of Loews Hotels. "This is the most significant travel reform since 9/11 and sends a clear message to our friends around the world that we want them to visit and they will have a positive experience when they arrive," said Roger J. Dow, President and Chief Executive Officer of the Travel Industry Association. "We thank President Bush and all of the Congressional leaders who have worked tirelessly to pass this legislation," added Dow. Legislators who played a significant role in helping pass these provisions include Senators George Voinovich (R-OH), Dianne Feinstein (D-CA) Daniel Inouye (D-HI), Ted Stevens (R-AK), Senate Majority Leader Harry Reid (D-NV), Senate Homeland Security and Governmental Affairs Committee Chairman Joseph Lieberman (I-CT) and Ranking Member Susan Collins (R-ME), House Homeland Security Committee Chairman Bennie Thompson (D-MS) and Ranking Member Peter King (R-NY). Use Event Audits To Help Select the Best Tradeshows by Glenn Schutz, Manager, Communications BPA Worldwide In the ongoing search for revenue growth, today’s advertisers/exhibitors are making strides toward an integrated marketing mix: print, online and face-to-face. But while print and online data are relatively easy to quantify, event data remains somewhat elusive. That’s where the independent event audit proves its value. Audits have been a standard tool for making print advertising decisions; and website audits are fast becoming the norm to determine traffic volume and ad delivery. Nonetheless, many exhibit managers haven’t been exposed to print or online audits, and while some believe in the importance of event audits, many others have never seen one. What is an audit? A tradeshow audit is an analysis by an independent, third-party certified auditor of verified show attendance and demographic data that is gathered during the registration process. An audit is census-based, allowing for a full review of the entire database. Most importantly, event audits — which are completely independent of event management — are standardized so that users can make accurate comparisons between two or more events. The Exhibition & Event Industry Audit Council (EEIAC) has taken further steps by certifying event auditors who meet or exceed the Council’s established standards. While the event audit is only one part of the exhibitor’s decision process, it provides a solid foundation on which to assess a given show. The addition of research and other metrics brings the picture into even better focus. Exhibit Surveys, Inc. (ESI) is an industry leader when it comes to providing tradeshow survey information. Surveys are sample-based and typically provide more in-depth analysis of attendees, including buying power, audience activity and strategic planning. In addition to its event survey metrics, ESI in conjunction with the International Association of Exhibitions and Events (IAEE) has developed a set of pre-event planning and post-event measurement tools for exhibitors. These tools aid exhibitors in their decision to exhibit or return to the show, provide guidance with respect to their marketing investment in areas such as booth size and number of personnel, products/services to be displayed, and measure their performance and potential for ROI from exhibiting. In 2006, ESI joined with BPA Worldwide to offer Event InsightsSM — a combination of ESI survey data and BPA-audited events. Both ESI and BPA are EEIAC certified. Of course, it’s not just exhibitors who should be interested in event audits. Many of today’s show organizers are committed to helping exhibitors get the most from their tradeshow investment. Informed show organizers are using a consultative sales approach with their exhibitors to demonstrate how audit and survey data can lead to decisions which maximize the exhibiting experience. IDC's Industry Insights and PPM Media Announce Partnership for Executive Events PPM Media announced that it has entered into a multi-year partnership with IDC’s Industry Insights organization to produce high-end technology summits focused on key vertical industries including healthcare, energy, financial services, manufacturing, pharmaceuticals, retail, and government. Each summit will facilitate business networking and idea exchange among an invited audience of IT and business end-user executives, leading vendors within each industry, Industry Insights analysts, as well as other thought leaders. "The vertical sectors served by IDC's Industry Insights companies continue to experience the transformational effects of technology, and the increased need for visibility on their IT strategies and investments," stated Dennis Philbin, Senior Vice President, IDC. "Working with PPM Media allows us to offer the most focused, face-to-face business and educational environments for corporate leaders to meet the right partners and make the best technology decisions." The global lineup of technology summits will be organized by PPM Media with IDC's Industry Insights companies participating as content partners. Each event will feature a dedicated team of Industry Insights analysts who will offer current research views and expert perspectives on IT and business trends within each industry. Philip McKay, President and CEO of PPM Media, also noted that, "IDC is the most trusted name in research and advisory services for both technology end-users and vendors. We are delighted to work with IDC's Industry Insights companies on these executive summits as this partnership will enable us to drive greater business value for every participant and build stronger communities within these industries." The first of the executive IT summits will be launched in late 2007 and run throughout 2008. Each summit will feature a business-intensive agenda including case study presentations and one-on-one meetings between vendors and attending executives, industry panels, networking events highlighted by an industry awards program, and presentations from the Industry Insights analyst teams. The first series of 2007-2008 summits is as follows: -December 2007: Energy summit in content partnership with Energy Insights, an IDC Company -December 2007: Manufacturing summit focused on global supply chain in content partnership with Manufacturing Insights, an IDC Company -January 2008: Healthcare summit, in content partnership with Health Industry Insights, an IDC Company. This summit has already been announced as Health IT Insight. More information can be found at www.healthitinsight.com. -March 2008: Government summit focused on the public sector, in content partnership with Government Insights, an IDC Company -June 2008: Retail summit to be held in content partnership with Global Retail Insights, an IDC Company -September 2008: Pharmaceutical summit in content partnership with Health Industry Insights, an IDC Company -November 2008: Financial summit focused on financial services, to be held in content partnership with Financial Insights, an IDC Company For general information, visit www.ppmmedia.com. Technology suppliers and vendors interested in exploring sponsorship opportunities at any of the events produced by PPM Media in partnership with IDC’s Industry Insights should contact Paul Samargedlis at 603-668-7141 or paul.samargedlis@ppmmedia.com. IT and business executives wishing to qualify for an invitation to any of the events should contact Lisa Jones at 603-668-7144 or lisa.jones@ppmmedia.com. TSEA Trip to EuroExpo Düsseldorf Once every three years, Düsseldorf, Germany is the host to the largest international retail show on the planet: EuroShop. Once sector, housed in two of the 15 buildings is dedicated to exhibiting and face-to-face marketing. Called EuroExpo, this show within the show occupies 118,500 net square feet of exhibits, covering: -Stand (booth) construction -Design, architecture -Communication design -Brand communication, live communication -Event technology -Equipment, decorative construction 230 exhibiting companies from 34 countries participate in EuroExpo. About a third of all visitors to the fair come to see EuroExpo; that’s an estimated 30,000 attendees. The event runs from February 23–27, 2008. TSEA is preparing to host a visit to EuroExpo this February. We are investigating a package that will include airfare, hotel, all entrance fees, a guided tour of the show, a seminar on European shows and fairs, meetings with specific exhibitors, and more. This trip is in the early planning stage, but hotel space is already hard to find. So if you are interested in coming along, please contact Steve Schuldenfrei, President, TSEA, right away (there's no obligation at this point). Steve can be reached at (312)949-5781, or click here to send him an email. National Trade Productions Announces Executive Changes National Trade Productions (NTP) announced today that after 15 years of service to NTP Tamara Christian will resign from her position of CEO effective at the end of this year. Robert Harar, Chairman of NTP said, "It’s been 15 great years with Tamara and she has taken NTP to new heights. She leaves a legacy of success at NTP and in the trade show industry. Now, Tamara has a desire to apply her leadership skills to a new industry. I’m very excited for her and consider any company that she leads to be lucky." Jennifer Hoff, General Manager and Vice President of Operations, will be promoted to Chief Operating Officer, overseeing human resources, finance, IT, administration and operations. Glenn Feder will continue as President of the Client Events Division and Paige Cardwell will continue her role as President of the CSG Creative. Connie Whitaker, formerly Vice President of Accounting from the Mills Group, is joining NTP as the controller at the end of August. Karin Marty Fendrich is phasing out of her current position as controller but will stay in a consulting role with the company. Karin is leaving NTP to work in her family’s business. Las Vegas Culinary Union May Strike The 60,000 members who work for the Las Vegas Culinary Workers Union Local 226 have scheduled a strike authorization vote for September 12, 2007, if their demands aren't met. Please go to their website for more information. Modern Exposition Services' Aaron Bludworth to Resign Modern Exposition Services announced the resignation of Aaron Bludworth effective the end of the year. Aaron joined Modern in 1992 and has led Modern’s exhibition-related business units for most of the past decade. Aaron is leaving to pursue other opportunities, not disclosed at time of this release. The remaining owners have not announced a successor. Aaron is currently president of ESCA (Exhibition Services and Contractors Association) and very active in the exhibition industry.