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ITN International, the premier provider of technologies and services that power events, and winner of the 2006 and 2007 Trade Show Executive Innovation Awards, announced today that Judy Fairbanks has joined the company as Vice President of Marketing.
Fairbanks is a veteran of the event marketing industry, most recently as co-founder and Chief Marketing Officer of Capture Technologies, LLC. She co-launched Capture Technologies in 2001 and successfully brought to-market an innovative software product line that allows exhibitors to effectively gather insights, fulfill inquiries and expand their sales pipeline. Prior to Capture Technologies, Fairbanks led marketing communications, corporate advertising, and event marketing at Canon U.S.A., Inc., as Director of Brand Management.
By teaming with ITN, Fairbanks is pursuing her mission to effect powerful, measurable results for show and event organizers, associations, exhibitors and attendees. "Judy is a well-respected, highly focused executive who understands what show organizers, event managers and exhibitors need and want. With strong experience as both an exhibitor and solutions provider, and a passion for helping her customers succeed, she is the perfect addition to the ITN management team," said Ivan Lazarev, President of ITN International. "We are extremely pleased to have her on board."
As leader of the marketing function within ITN, Fairbanks is charged with driving business expansion, increasing market share and building the ITN brand. "ITN is the most innovative player in the event marketing information technology arena, with a lot of client loyalty," said Fairbanks. "That’s a large part of the reason for the company’s success so far, and I look forward to helping ITN provide incremental, quantifiable value to our customers and, as a result, making ITN even bigger and better."
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