TSEA and Microsoft Agree: Trade Shows Are Not The Only Way to Meet Prospects and Customers in 2012

The Trade Show industry was abuzz a few days before Christmas when Laura Rauch reported in The Washington Post/Bloomberg Business web that Microsoft is pulling out of Consumer Electronics Show after 2012. According to Laura, "Microsoft follows Apple and other Silicon Valley giants that have preferred more exclusive product launches over the expensive, days-long Las Vegas blitz in which thousands of companies compete for the spotlight. And it shows that events such as CES, run by the Arlington-based Consumer Electronics Association (CEA), is no longer the only way to meet partners and show off new gadgets. "

The trade show and exhibit markets are undergoing a significant transition as a result of uncertain economic factors and the explosion of new communications technologies. So TSEA has expanded it's portfolio of communications and marketing tools to help our Allied Members use innovative marketing and advertising opportunities that will give their companies multiple branding opportunities all year long. More importantly, these programs are designed to generate qualified leads for their sales team every week.

TSEA markets our Allied Members services and products in a variety of innovative and technologically-tested ways to more than over 60,000 exhibitors. Starting in January 2012, that is exactly what TSEA is planning to help you to do – and more. Here are five (5) innovative marketing, advertising, and sponsorship opportunities that we have created for our Allied Members to connect and communicate with our members – plus our database of over 60,000 exhibitors.

Monthly New Products Webcasts
(February - December)

This is an all-new program designed to give our Allied/Supplier Members a real-time forum to connect with our database of 60,000+ exhibitors, introduce their products, and services, and generate qualified leads – and sales. Don't be left out. Space is limited to only four featured suppliers each month starting in February. Call for more details, rates, discounts, and to reserve your spot in one or more of our New Product Webcasts today: Michael Hatch 240-603-6044.



TSEA's Face-to-Face Hosted Buyers Events
(April, July, and November)

Back by popular demand, our hosted buyers programs have been a big hit because they match up our hard to reach corporate exhibit and event manager/members in pre-qualified and pre-scheduled F2F meetings with our allied/suppliers that accelerate the sales process and generate high quality leads for you. Space is limited to 15 suppliers and 25 buyers for each program. Contact Michael Hatch at 240-603-6044 for more details, rates, discounts, and to reserve your spot in one of our Face-to-Face events.

TSEA's MarketPlace
(365 days a year launching in March)

This virtual, real-time marketplace will bring all the features and benefits of a live trade show to our members and exhibitors in the US, North America, and worldwide, 365 days a year and 24 hours a day. Exhibitors worldwide can visit and search our new marketplace in real-time for the products and services they want and need the most – generating more high quality leads for you. Be one of the first in your product category to reap the rewards of our promotion to over 60,000 known exhibitors. Contact Michael Hatch at 240-603-6044 for more details, rates, discounts, and to reserve your online booth and start generating qualified leads for your sales team every week.

Red Diamond Congress (RDC) and Face-to-Face Hosted Buyers Program
(July)

Acclaimed as innovative, provocative, and interactive, RDC is TSEA's annual conference that is light-years ahead in its education format, networking, marketing, and sales opportunities. And this year, we are adding our popular Face-to-Face Connections hosted buyers program to the RDC format to give you even more opportunities to meet more buyers in pre-qualified, pre-scheduled F2F meetings. Sponsorships are limited. Don't be left out of this high-touch, high lead-gen program. Register as soon as possible and take advantage of TSEA's significant promotion program to over 60,000 exhibitors in the US, North America, and worldwide. Call today for more details, rates, discounts, and to reserve your sponsorship and F2F meetings: Michael Hatch 240-603-6044.

Website and ABOUTFACE Internet Journal
(365/24/7, and monthly)

Every day TSEA's website attracts hundreds of exhibitors from throughout the US and around the globe that are looking for trusted suppliers and advice on how to exhibit effectively at trade shows and other marketing events. With the addition of TSEA's new virtual MarketPlace in March, and monthly promotion to our exhibitor database, our website traffic is projected to increase 500% by year's end – without an increase in advertising rates.

Every month, TSEA also reaches its active membership and database with ABOUTFACE, its dynamic redesigned monthly internet journal loaded with exhibiting updates, case studies, best practices, and "How To" tips for exhibit managers around the globe. We also feature articles of our Allied Members Services and Products which is one of the new added Allied Member services that we offer.

Both the website and ABOUTFACE are proven opportunities for you to spotlight your brand, products, and services with exhibitors everywhere. Call today for more details, rates, discounts, and to book your ad space, and reach this valuable buying audience: Michael Hatch 240-603-6044.

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About the Author

Michael Hatch is President of HATCH Marketing & Consulting, LLC (HMC) which manages TSEA's membership marketing and sponsorship sales. Mike is a business management, sales, and marketing consultant; a professional speaker, trainer, writer; a successful serial entrepreneur; and acknowledged trade show marketing expert.

Mike is an award-winning designer and has owned two successful exhibit design and graphics production companies that executed over a dozen new product launches nationwide and served over 10,000 companies, associations, and government agencies during a 17- year span. He has also produced and marketed over 200 successful trade shows, education conferences, and training programs during his career.

Contact Information: Michael Hatch – mhatch@tsea.org – 240-603-6044