ABOUTFACE
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Last month in my article The Greeks Had a Word For It, I mentioned that one of my favorite books was Homer's The Odyssey. So I was pleased when Oscar-nominated British actor Ralph Fiennes (Schindler's List, The English Patient) mentioned in response to the Proust questionnaire in the February Issue of Vanity Fair that his favorite hero was Odyseus, the principal character in The Odyssey. I wasn't... -
We reached out to the members of TSEA's MarCom Committee to get their thoughts on Communication in 2012. TSEA's Marketing Communications Committee assists and guides our staff in the promotion of TSEA and its activities, working closely with the Membership Committee to market programs that attract new members and maintain existing members. Since they include some of the leading experts in trade... -
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A Montage of Examples of Echelon Design's Creativity If you want to understand Communication in a fundamental way, listen to a child report bad news such as the proverbial broken vase or poor test score. He or she struggles to discover the magic words that'll minimize the damage to their freedom or allowance. This is communication in its learning years. Likewise, when a company markets itself, it... -
If you want people to read your product and service information and yet want to reduce the amount of paper you bring to a trade show, QR codes may be your answer. Quick Response or QR codes are that weird looking box found in the lower right hand corner of a product label. With an app on a smartphone or tablet, the user has instant access to company or product information. In a recent projection... -
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We are past the days of excuses. We can no longer call social media a trend. Don't even try the overused "my target audience isn't using it". Because in 2012, individuals on average are engaged in multiple forms of social media daily. So you have decided to take the leap as your competitors have, knowing if you were ignoring social media your audience was ignoring you. With more people in the... -
A few years ago, associations felt pressured by the "Go Green" philosophy to stop printing and to put their conference content and publications online. However, the underlying motive to go online was fiscal combined with the desire to take advantage of the surge in new technologies and faster Internet speeds. Today, "Go Green" is no longer an association reaction to external pressure, but rather... -
CREDITS
TSEA's ABOUTFACE
February 2012,
Volume4, Number 2
Editor: Gordon Nary
Assistant Editor: Cristian Bitter
Journalism Intern: Michelle Burbick
Editorial Committee:
Kate Calille
Robin Gathman
Nicole Lazuka
Tim Naegelin, CME
Dana Tilghman, CTSM, CME
John Zeltin, CME, CMP